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Standard Mixed Postage
Mixed Standard Mail is a discounted postal rate sent to individual address on your list. There is no density requirement.
Your secret weapon may be your private database. It could be your most valuable marketing asset. Your database contains loyal customers who are very likely to return when contacted.
Your Most Valuable Asset
Capture addressed of customers who have walked in the door or used your service. You may have spent
$50.00 to $100.00 to attract a customer yet sixty percent of former clients report they no
longer buy because they were never again contacted by the business. Keep in touch with your most valuable asset. Stay on the top of their mind.
Use Mixed Standard Postage or First Class. BRANDDirectMail.com will:
CASS address standardization
Purge duplicates (based on the same basic address or same name).
Other private database services are available at a reasonable charge including
NCOA (National Change of Address).
GeoCoding (plot customers on a radius map).
List Maintenance and Merge/Purge.
We cannot correct poor addresses or misspelled names and streets in a private database. Accuarate zip codes should render correct town names.
Because people move, marry and pass away postal addresses change at the rate of 12% annually. Therefore your database is aging at a rate of 1% per month! The USPS now requires NCOA service (National Change of Address) on a list within 95 days of mailing. BRANDDirectMail.com rates for NCOA are $130.00 minimum or $5.50 per thousand records. The USPS maintains change of address records for 48 months.
This requirement may be avoided by adding "Or Current Resident" below the addressee line. We recommend NCOA service at least once per year to reduce waste in your mailings.